Professor Eric Bradlow
GBK Co-Founder and Chief Research and Analytics Officer, and Vice Dean for Analytics at the Wharton School
Professor Eric T. Bradlow is the Vice Dean of Analytics at Wharton, Chair of Marketing Department, and KP Chao Professor of Marketing, Statistics and Education. An applied statistician, Professor Bradlow uses high-powered statistical models to solve problems on everything from Internet search engines to product assortment issues. Specifically, his research interests include Bayesian modeling, statistical computing, and developing new methodology for unique data structures with application to business problems.
Professor Bradlow has served as expert witness or contributing expert on dozens of cases, including claims and disputes related to product liability, intellectual property infringement claims and deceptive advertising. His scholarly interest in customer analytics and consumer decision-making has contributed to making him one of the world’s foremost experts on discrete choice modeling and conjoint design and analysis. Professor Bradlow earned his PhD and Master's degrees in Mathematical Statistics from Harvard University and his BS in Economics from the University of Pennsylvania.
