Litigation support delivered in high definition.
GBK Litigation brings powerful data-driven survey research and expert witnesses to your high stakes case.

Like having your own think tank.
Leveraging the strengths and resources of the GBK Collective, GBK Litigation is raising the standards for litigation support consulting.
At GBK Litigation, our practice is guided by experienced attorneys and survey research practitioners working hand-in-hand with academic thought leaders and business luminaries.
Utilizing our approach, GBK Litigation has an unparalleled ability to provide customized solutions and achieve powerful results.

OUR 24/7 responsive support is tailored to the demands of litigation.
And our coffee standards are quite high.

A practice created by demand.
GBK Co-Founder and Wharton School Vice Dean for Analytics, Professor Eric Bradlow is a world-renowned academic expert in statistics and analytics who has long been sought after to serve as an expert witness in connection with litigation matters.
Early in GBK’s history, as our corporate marketing research and consulting business grew and we earned a reputation for providing the highest quality services and results, we recognized an opportunity to serve survey research in the litigation context with a similar high-level, tailored approach. GBK Litigation has been specifically designed to bring critical thinking and cutting-edge consumer research capabilities to complex litigation matters. We harness the brilliance of our expert network and execute in high definition to give your matter the advantages you need to present your case and rebut counter-arguments persuasively.

A survey can only be as powerful as it’s designed.

We design, execute, analyze and report on survey research to be presented as evidence in complex litigation matters. But we know that we’re not just delivering survey data, we’re creating a solution.

GBK Litigation provides an in-depth understanding of legal issues related to marketing analytics, consumer behavior, advertising, branding, product development, and market behavior. Our experienced team leverages proven and litigation-tested strategic frameworks and good practices informed by insights from cutting edge primary research. And, for each case, we customize our approach in order to address the unique challenges presented.

It’s all about what is right for your case.

Compelling Expert Witnesses.

Just as we have built our business strategy practice, we have carefully curated a wide network of world-renowned expert witnesses, representing the top minds in North America in marketing, economics, consumer behavior and psychology. When a client comes to us, they know that we will engage an expert who will optimally support their objectives.

Team

GBK Litigation is led by a formidable, knowledgeable team of experienced lawyers and detail-obsessed practitioners who will guide you through the process from design through report and beyond.